Job Description

Empowered Staffing is proud to partner with a fast-growing senior living organization that is actively seeking an experienced Director of Business Development Marketing to lead occupancy growth efforts for its assisted living facility in Bedford, OH.

As the Director of Business Development Marketing, you'll be responsible for developing referral partnerships and enhancing brand visibility in the local community. This role is ideal for a motivated healthcare marketing professional with a proven track record in census development and relationship-building in the assisted living and senior care industry.

Responsibilities

• Proactively develop and maintain referral relationships with hospitals, case managers, social workers, home health, hospice, and other senior care providers.
• Design and implement community outreach and digital marketing initiatives to raise awareness of the facility’s services, including assisted living and memory care.
• Represent the senior living community at health fairs, local events, senior expos, networking groups, and community partner meetings to establish a strong local presence.
• Convert leads into move-ins by managing the sales pipeline, conducting tours, and following up with prospective residents and families.
• Work closely with leadership to set occupancy goals, track KPIs, and manage marketing budgets effectively.
• Monitor local market trends and competitors to uncover new referral sources and marketing opportunities.

Qulaifications

• 3+ years of sales, marketing, or business development experience in one or more of the following sectors: assisted living, memory care, skilled nursing (SNF), hospice, home health, or healthcare systems.
• Proven success in driving census growth and increasing move-ins within a senior living or healthcare environment.
• Demonstrated ability to build and manage a pipeline of qualified referral sources.
• Highly self-motivated with a “hunter” mindset, excellent organizational skills, and a proactive approach to problem-solving.
• Exceptional interpersonal, communication, and public speaking skills.
• Familiarity with CRM tools and lead tracking platforms (a plus).

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